Secrets to Effective Author Marketing: It's More Than "Buy My Book" (Career Author Secrets Book 3)
No other editions listed for your country
First Published on Dec 09 2017
The publishing landscape changes every year. The number of books published has increased and the competition for readers is more than it has been before. The key is to define your audience and then convince those potential readers of the value of your book. Your marketing time and money should primarily be spent on a message of value–not price, not story, and not genre.
This book provides specific techniques to exploit that value without resorting to the typical overexposure in social media and newsletters with “Buy My Book” sales messaging. Instead, focus on the top three proven techniques that actually sell books. Follow step-by-step instructions and timelines to learn how to: 1) Create an Effective Plan for Communicating to Readers; 2) Use Social Media and Email lists to Engage with Your Readers; and 3) Plan for Effective Campaigns for both Book Launches and Backlist Rejuvenation throughout the year.
In addition this book provides techniques to:
Distinguish specific groups of readers most likely to buy your novel or nonfiction book.
Understand your competition and the advantages that your book offers.
Clarify hooks that capture attention of the media, reviewers, and readers.
Identify where and how to reach readers, reviewers, and media.
Create and implement a consistent brand throughout all marketing efforts.
Effectively select, from 100+ options, the appropriate marketing tactics and timing that matches your book intentions and values.
Maximize organic reach and stay to a budget of less than $100 per book campaign.
Develop a long-term online marketing plan.
* The number of reviews given represents the total number of all Amazon customer reviews summed across all english-speaking markets. For more information click here.
**While we try to ensure all prices are correct and up to date, this is ultimately the responsibility of the publisher. 'Readers in the Know' assumes no liability should the price you find on Amazon differ from that displayed here.