An Interactive List of Book Promotion Sites & Free Submission Tool
One of the most cost-effective ways to promote any book is to run periodic free or discount promotions. But simply making it free or discounted on Amazon is no longer enough. You also need to spread the word to as many potential readers as you possibly can.
To help with this, a plethora of book promotion sites have sprung up over the last few years, including this one, Readers in the Know. The interactive table / submission tool below lists all such promo sites of which I'm currently aware. To help you to create a shortlist of those most appropriate to your needs, I have further classified these sites according to various important attributes.
If you know of any site which I have missed (must be currently accepting submissions from indie authors), or if you have spotted an inaccuracy in any of the information provided, please let me know via this contact form.
My recommendation, when running any book promotion, is to submit your book to as many of these book promotion sites as you can manage. Book promotion is essentially a numbers game. You need to get it in front of the largest possible number of potential readers within its target audience. Of course, only a small percentage of those it reaches will actually end up downloading it, but the bigger the initial audience, the more sales you're likely to get.
Timing and the multiplier effect of Amazon's algorithms
If you get the timing right and manage to send enough buyers to your book's page on Amazon within a short enough timeframe, Amazon's recommendation algorithms will kick in and start recommending your book to many more potential buyers, which can have a huge impact on sales.
For a more detailed analysis of this effect, see my recent blog post How to Engage Amazon's Algorithms to Sell More Books.
How to use this table.
The table below is both searchable and sortable. Clicking the heading of any column will sort the list according to the values in that column.
For an explanation of the column, hover your mouse over one of the blue query circles. Clicking on the name of the site in the first column will take you to the book submission or author information page of that book promotion site, if one exists. This opens in a new window so you can easily find your way back to this tool.
If you're submitting to these sites for an upcoming book promotion, you can use the checkbox in front of each name to keep track of which sites you've already submitted to. For logged-in members, clicking the 'Save changes' button below will save a permanent record of these submissions and display them here at the bottom of this page.
For non-logged-in visitors, your changes will be saved for the current session only.
Although I have personally used the services of many of the sites listed here, their inclusion in this table is in no way an endorsement of their efficacy or likely return on investment.
Also, while I try my best to ensure that all information on this site is correct and up to date, I cannot guarantee this. If you have spotted an inaccuracy in any of the information provided, please let me know via this contact form.